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DEMAND FORECASTING IN THE MARITIME INDUSTRY, A CASE OF MAERSKLINE GHANA
Archives of Business Research
View Archive Info| Field | Value | |
| Title |
DEMAND FORECASTING IN THE MARITIME INDUSTRY, A CASE OF MAERSKLINE GHANA
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| Creator |
Mensah, John
Anim, Stephen Kwasi |
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| Description |
Demand forecasting is of critical essence to the maritime industry, especially in Ghana. On this note the study sought to achieve among other things by identifying the type(s) of model(s) used by Maritime industry in forecasting their operational demands as well as develop an appropriate forecasting model(s) for these industry using Maersk line as a case study. We realized that Maersk line preferred to be responsive and as such incur more cost by underutilizing their capacity. Maersk line Ghana should not use only one model to forecast for both exports and import data. We therefore recommend from our study that the organization should use exponential smoothing model of forecasting to forecast their export data only.
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| Publisher |
Archives of Business Research
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| Contributor |
—
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| Date |
2016-02-21
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
http://www.scholarpublishing.org/index.php/ABR/article/view/1841
10.14738/abr.41.1841 |
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| Source |
Archives of Business Research; Vol 4, No 1 (2016): Archives of Business Research
2054-7404 10.14738/abr.41.2016 |
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| Language |
eng
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| Relation |
http://www.scholarpublishing.org/index.php/ABR/article/view/1841/1025
http://www.scholarpublishing.org/index.php/ABR/article/downloadSuppFile/1841/150 |
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| Rights |
Copyright (c) 2016 Archives of Business Research
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