Record Details

Determinants Impacting Efficacy of Organizational Blogs

Archives of Business Research

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Field Value
 
Title Determinants Impacting Efficacy of Organizational Blogs
 
Creator Sharma, Rajesh
Jain, Kamal Kishore
 
Description  Abstract: Recent revolution in the Information and Communication Technology has brought forth several tools for organizational learning and knowledge transfer. Organizational blogging has received considerable attention for its use for managed socialization leading to dialogue, reflection and knowledge transfer among the employees of large organizations. However this powerful tool of knowledge sharing can lead to adverse consequences in the absence of suitable checks in organizations. The paper uses the framework of interpersonal relationships proposed by Hon and Grunig to identify determinants that can impact efficacy of organizational blogs as a knowledge sharing tool.  A case study of organizational blog of a leading service provider of India in the field of communication is presented for validating the findings from the literature. We suggest the possibility of using moderator to overcome the anticipated pitfalls in use of this popular  medium of knowledge sharing in organizations.
 
Publisher Archives of Business Research
 
Contributor —
 
Date 2016-02-21
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://www.scholarpublishing.org/index.php/ABR/article/view/1666
10.14738/abr.41.1666
 
Source Archives of Business Research; Vol 4, No 1 (2016): Archives of Business Research
2054-7404
10.14738/abr.41.2016
 
Language eng
 
Relation http://www.scholarpublishing.org/index.php/ABR/article/view/1666/1017
http://www.scholarpublishing.org/index.php/ABR/article/downloadSuppFile/1666/134
 
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