Record Details

The Up-Front Element in Hospitality Industry of Pakistan - Customer Loyalty

Management and Administrative Sciences Review

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Field Value
 
Title The Up-Front Element in Hospitality Industry of Pakistan - Customer Loyalty
 
Creator Rafi, Nosheen; Lecturer at University of Lahore, Gulberg Campus, Pakistan
Ismail, Mudsir; Lecturer at University of Lahore, Gulberg Campus, Pakistan
 
Subject —
price, product image, customer satisfaction and customer relationship customer Loyalty, Pakistan, restaurants
 
Description Pakistani restaurant scenario, customer satisfaction, product image, price and current customer relationships for the competition policy of customer care to keep essential and build a larger base. The restaurant customer loyalty is by building superior customer relationships among organization. This study is an attempt to identify to examine customer loyalty in the hospitality industry of Pakistan.  250 questionnaires sent to different Pakistani restaurant customers. The primary purpose of this study is to determine the impact of different factors (Customer satisfaction, product image and price and customer relationship) on customer loyalty in restaurants industry of Pakistan. The results showed that significantly affect a number of factors such as image price of the product, customer satisfaction and positive relationships with customers and customer loyalty.
 
Publisher Academy of Business & Scientific Research
 
Contributor —
 
Date 2013-06-03
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://absronline.org/journals/index.php/masr/article/view/103
 
Source Management and Administrative Sciences Review; Vol 2, No 2 (2013); 207-220
2308-1368
2310-872X
 
Language eng
 
Relation http://absronline.org/journals/index.php/masr/article/view/103/129
 
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