Record Details

Spas Performances Benchmarking and Operation Effifif iciency

Applied Economics Journal

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Field Value
 
Title Spas Performances Benchmarking and Operation Effifif iciency
 
Creator Untong, Akarapong; Public Policy Studies Institute, Chiang Mai University
Kaosa-ard, Mingsarn; Public Policy Studies Institute, Chiang Mai University
 
Subject spas; benchmarking; key performance indicators; SBM of super-efficiency
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Description This paper aims to benchmark the performance and operational efficiency of spas by usingkey performance indicators. Data Envelopment Analysis (DEA) method with a Slacks-Based Measure (SBM) of super-efficiency has applied to evaluate the operational efficiency of 21 spas which consist of 7 day spas and 14 hotel and resort spas. The result of the study found that spa with the best performance can use existing resources efficiently and encourage therapists to have the best productivity in service. However, the efficient operations of day spas and hotel and resort spas are not statistically significant difference. Cost reduction of spa products is one of the key factors that induce the increase of operational efficiency of spas. Moreover, the results of hypothesis testing found that spa with good performance will also have good operational efficiency. This study suggests that the operators/entrepreneurs should promote the development of service skills of therapists and encourage economy of scale approach in reducing cost of spa products, as well as promote knowledge management in Thailand spa industry to stimulate learning from those who have excellent practices the in industry. These will enhance the competitiveness of Thailand spa industry in the future.
 
Publisher The Center for Applied Economics Research (CAER)
 
Contributor —
 
Date 2016-05-20
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://www.tci-thaijo.org/index.php/AEJ/article/view/52142
 
Source Applied Economics Journal; Vol 21, No 1 (2014): June; 1-19
0858-9291
 
Relation http://www.tci-thaijo.org/index.php/AEJ/article/view/52142/47438
 
Rights Copyright (c) 2016 Applied Economics Journal
http://creativecommons.org/licenses/by-nc-nd/4.0