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Cultural resources, local products and technological innovations: a possible web marketing model to support of the Val di Noto’s development

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Title Cultural resources, local products and technological innovations: a possible web marketing model to support of the Val di Noto’s development
Cultural resources, local products and technological innovations: a possible web marketing model to support of the Val di Noto’s development
 
Creator Sturiale, Luisa
Trovato, Maria Rosa
 
Description The Val di Noto is an area characterized by historical, cultural, architectural and urban heritage that belonging to the WHL, but also, by other highly qualified resources of the environmental, agricultural, social and political-institutional type.An strategic planning approach may help to create a coordinated and sustainable development for all the territorial components and, therefore, may generate a sustainable socioeconomic development. In particular, in the era of globalization, the territorial marketing has a new field of action, the internet marketspace, and new tools to support the marketing actions by the Information and Communication Technologies (ICTs). The study proposes a methodological approach to analyze the efficiency of the web marketing in the Management Plan of the area.
The Val di Noto is an area characterized by historical, cultural, architectural and urban heritage that belonging to the WHL, but also, by other highly qualified resources of the environmental, agricultural, social and political-institutional type.An strategic planning approach may help to create a coordinated and sustainable development for all the territorial components and, therefore, may generate a sustainable socioeconomic development. In particular, in the era of globalization, the territorial marketing has a new field of action, the internet marketspace, and new tools to support the marketing actions by the Information and Communication Technologies (ICTs). The study proposes a methodological approach to analyze the efficiency of the web marketing in the Management Plan of the area.
 
Publisher Aestimum
Aestimum
 
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Date 2016-01-29
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion


 
Format application/pdf
 
Identifier http://www.fupress.net/index.php/ceset/article/view/17897
http://www.fupress.net/index.php/ceset/article/download/17897/16730
10.13128/Aestimum-17897
 
Source Aestimum; Atti del XLIII Incontro di Studio (Verona); 279-292
Aestimum; Atti del XLIII Incontro di Studio (Verona); 279-292
1724-2118
1592-6117
 
Language eng
 
Relation 10.13128/Aestimum-17897
 
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