Cultural resources, local products and technological innovations: a possible web marketing model to support of the Val di Noto’s development
Aestimum
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Title |
Cultural resources, local products and technological innovations: a possible web marketing model to support of the Val di Noto’s development
Cultural resources, local products and technological innovations: a possible web marketing model to support of the Val di Noto’s development |
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Creator |
Sturiale, Luisa
Trovato, Maria Rosa |
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Description |
The Val di Noto is an area characterized by historical, cultural, architectural and urban heritage that belonging to the WHL, but also, by other highly qualified resources of the environmental, agricultural, social and political-institutional type.An strategic planning approach may help to create a coordinated and sustainable development for all the territorial components and, therefore, may generate a sustainable socioeconomic development. In particular, in the era of globalization, the territorial marketing has a new field of action, the internet marketspace, and new tools to support the marketing actions by the Information and Communication Technologies (ICTs). The study proposes a methodological approach to analyze the efficiency of the web marketing in the Management Plan of the area.
The Val di Noto is an area characterized by historical, cultural, architectural and urban heritage that belonging to the WHL, but also, by other highly qualified resources of the environmental, agricultural, social and political-institutional type.An strategic planning approach may help to create a coordinated and sustainable development for all the territorial components and, therefore, may generate a sustainable socioeconomic development. In particular, in the era of globalization, the territorial marketing has a new field of action, the internet marketspace, and new tools to support the marketing actions by the Information and Communication Technologies (ICTs). The study proposes a methodological approach to analyze the efficiency of the web marketing in the Management Plan of the area. |
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Publisher |
Aestimum
Aestimum |
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Contributor |
—
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Date |
2016-01-29
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Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — — |
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Format |
application/pdf
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Identifier |
http://www.fupress.net/index.php/ceset/article/view/17897
http://www.fupress.net/index.php/ceset/article/download/17897/16730 10.13128/Aestimum-17897 |
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Source |
Aestimum; Atti del XLIII Incontro di Studio (Verona); 279-292
Aestimum; Atti del XLIII Incontro di Studio (Verona); 279-292 1724-2118 1592-6117 |
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Language |
eng
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Relation |
10.13128/Aestimum-17897
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Rights |
The authors retain all rights to the original work without any restrictions.License for Published ContentsYou are free to copy, distribute and transmit the work, and to adapt the work. You must attribute the work in the manner specified by the author or licensor (but not in any way that suggests that they endorse you or your use of the work).Licence scheme | Legal codeLicense for MetadataAestimum published articles metadata are dedicated to the public domain by waiving all publisher's rights to the work worldwide under copyright law, including all related and neighboring rights, to the extent allowed by law.You can copy, modify, distribute and perform the work, even for commercial purposes, all without asking permission.Licence scheme | Legal code
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