Since 2014
Perspectives on Integrating Social Capital Resources and Networks into the Multiple Roles of Public Relations
Advances in Social Sciences Research Journal
View Archive Info| Field | Value | |
| Title |
Perspectives on Integrating Social Capital Resources and Networks into the Multiple Roles of Public Relations
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| Creator |
Lai, Cheng-Neng
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| Subject |
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| Description |
While the concept of social capital is widely applied in studies relating to politics, economics, and sociology it is rarely adopted in connection with public relations. Social capital underlies the stimulation of individuals’ behaviors and so relates to the establishment of good relationships that public relations also emphasizes. This study explores the connections between the multiple roles that public relation plays and social capital from the perspective of resources and networks. By doing this we anticipate extending research into the operation of public relations.
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| Publisher |
Advances in Social Sciences Research Journal
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| Contributor |
—
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| Date |
2016-02-15
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
http://www.scholarpublishing.org/index.php/ASSRJ/article/view/1797
10.14738/assrj.32.1797 |
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| Source |
Advances in Social Sciences Research Journal; Vol 3, No 2 (2016): Advances in Social Sciences Research Journal
10.14738/assrj.32.2016 |
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| Language |
eng
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| Relation |
http://www.scholarpublishing.org/index.php/ASSRJ/article/view/1797/1000
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| Rights |
Copyright (c) 2016 Advances in Social Sciences Research Journal
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