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Impact of Destination Image on the Loyalty of International Tourists to Hanoi

Journal of Economics and Sustainable Development

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Field Value
 
Title Impact of Destination Image on the Loyalty of International Tourists to Hanoi
 
Creator Hương, Hoàng Thị Thu
Mạnh, Nguyễn Văn
 
Description Abstract: The paper aims at enhancing the competitiveness of tourism destinations by taking into account the point of view of tourists. Founded on customer-based brand equity (Keller, 2003 [1]; Aaker, 1991 [2]), our purpose is to build a linkage between tourism destination image and a tourist’s loyalty in their selection of a tourist destination (revisit and/or recommendation to other people), in order to better understand the role of branding tourism destinations. This paper carried out a survey of international tourists who selected Hanoi - Vietnam as their holiday destination. The results indicated that international tourists to Hanoi considered Hanoi’s image as being significant in determining their loyalty. The findings further indicated that the authority needs to expand Hanoi tourism to encourage the current tourists to revisit Hanoi one more time or at least that they recommend Hanoi positively to other people by using destination branding methods.Keywords: Destination image, customer-based brand equity, tourist behaviour, tourists’ behavioral intentions.
 
Publisher Vietnam National University, Hanoi
 
Date 2015-12-15
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://js.vnu.edu.vn/EAB/article/view/340
 
Source VNU Journal of Science: Economics and Business; Vol 31 No 5E
Chuyên san Kinh tế và Kinh doanh; Vol 31 No 5E
2588-1108
2615-9287
 
Language eng
 
Relation https://js.vnu.edu.vn/EAB/article/view/340/322
 
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