Since 2014
Marketing Particularities in Tourism and Services
Research Journal of Finance and Accounting
View Archive Info| Field | Value | |
| Title |
Marketing Particularities in Tourism and Services
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| Creator |
Turtureanu, Anca; Danubius University of Galati
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| Subject |
marketing services, market environment, immateriality, inseparability
Business Administration |
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| Description |
The marketing has as an essential objective the orientation of firms’ activities based on the market needs. This presupposes, necessarily, the existence of an informational system very well established, that observes any rapid changing market environment: the consumer, distributor and competition. Marketing services is a marketing specialized domain, autonomous, clearly differentiated, in the process of consolidation and development. The services characteristics such as: immateriality, inseparability, variability, inability of storage, they normally lead to a discussion on whether the marketing of services is similar to or different from that of physical goods.
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| Publisher |
Danubius University of Galati, Romania
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| Contributor |
—
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| Date |
2010-04-22
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| Type |
—
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| Format |
application/pdf
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| Identifier |
http://journals.univ-danubius.ro/index.php/oeconomica/article/view/42
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| Source |
Acta Universitatis Danubius. Œconomica; Vol 3, No 1 (2007)
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| Language |
en
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| Rights |
The author fully assumes the content originality and the holograph signature makes him responsible in case of trial.
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