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The Relationship of Social Media with Fashion Consciousness and Consumer Buying Behavior

Journal of Management Info

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Title The Relationship of Social Media with Fashion Consciousness and Consumer Buying Behavior
 
Creator Gul, Muhammad Shafiq; National Institute of Management and Administration (NIMA), Kabul
Shahzad, Hamid; aNational Institute of Management and Administration (NIMA), Kabul
 
Subject Consumer; Purchase Behavior; Social Media; Fashion Consciousness
 
Description with Fashion Consciousness and Consumer Purchase (Buying Behavior). Students of Higher Educational institutes of Karachi were the targeted population of the study. A convenience sampling strategy was adopted for the collection of data. The proposed study uses standardized questionnaire and 300 questioners were distributed among respondents randomly and got back 262 responses. The results of the study indicated that there is a weak significant relationship between Social Media and Fashion Consciousness, so as between Social Media and Consumer Purchase Behavior. However results of the study do not align with the statement that Customers spend more than Rs. 4000 per shopping trip.
 
Publisher Readers insight Publisher
 
Contributor —
 
Date 2014-05-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
—
 
Format application/pdf
 
Identifier http://jmi.readersinsight.net/index.php/jmi/article/view/4
 
Source Journal Of Management Info; Vol 2, No 1 (2014): Volume 2, Issue 1
2313-3376
 
Language eng
 
Relation http://jmi.readersinsight.net/index.php/jmi/article/view/4/xml_1
 
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