Record Details

National Brand - A Challenge for Romania

Transylvanian Review of Administrative Sciences

View Archive Info
 
 
Field Value
 
Title National Brand - A Challenge for Romania
 
Creator POPESCU, Ruxandra Irina; Lecturer, Management and Public Administration
Department, Academy of Economic Studies, Bucharest,
Romania
 
Subject —
 
Description National brand is a relatively new concept. It appeared along with the economic globalization and it concerns the competition between nations in order to withdraw the attention of the investors, tourists, consumers, immigrants, media and foreign governments. In other words, a powerful, positive national brand offers a crucial competitive advantage. That is why, it is essential for the countries to know how people all over the world perceive them (seen as target public) and to know how their achievements and failures, duties and tasks, population and products are seen throughout the brand.
 
Publisher Babes Bolyai University
 
Contributor —
 
Date 2007-10-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://rtsa.ro/tras/index.php/tras/article/view/375
 
Source Transylvanian Review of Administrative Sciences; 2007: Issue No. 21 E/October; 86-102
18422845
 
Language eng
 
Relation http://rtsa.ro/tras/index.php/tras/article/view/375/365
 
Rights Copyright (c) 2014 Transylvanian Review of Administrative Sciences