Since 2014
The Behavior of the Citizens from Cluj-Napoca Regarding Advertising
Transylvanian Review of Administrative Sciences
View Archive Info| Field | Value | |
| Title |
The Behavior of the Citizens from Cluj-Napoca Regarding Advertising
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| Creator |
LAZĂR, Ioan; Professor, Department of Management, Faculty of Economics, Babeş-Bolyai University, Cluj-Napoca
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| Subject |
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| Description |
This article strives to identify the Cluj- Napoca citizens’ attitude towards advertising. The analysis concludes, based on an empirical study, that the citizens of the third millennium from Cluj-Napoca have a positive attitude with regard to advertising.
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| Publisher |
Babes Bolyai University
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| Contributor |
—
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| Date |
2006-02-01
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
http://rtsa.ro/tras/index.php/tras/article/view/231
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| Source |
Transylvanian Review of Administrative Sciences; 2006: Issue No. 16 E/February; 84-89
18422845 |
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| Language |
eng
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| Relation |
http://rtsa.ro/tras/index.php/tras/article/view/231/225
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| Rights |
Copyright (c) 2014 Transylvanian Review of Administrative Sciences
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