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Towards an environmental awareness model integrating formal and informal mechanisms – Lessons learned from the Demise of Nortel

Journal of Intelligence Studies in Business

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Title Towards an environmental awareness model integrating formal and informal mechanisms – Lessons learned from the Demise of Nortel
 
Creator Calof, Jonathan
Mirabeau, Laurent
Richards, Greg
 
Subject —
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Description This case study uses multiple lines of enquiry to better understand how Nortel went from being a ‘global powerhouse’ at the turn of the century to filing for bankruptcy just nine years later. It tracks competitive intelligence as well as other environmental awareness capabilities of the company and theorizes on how they have contributed to its rise and fall. The findings suggest that Nortel was a company with significant environmental awareness capability in the early 90’s that had all but lost this competency by the year 2000, which impacted their ability to make decisions consistent with a changing environment. Through interviews with 48% of all Nortel officers that were there during the period of interest as well as other stakeholders, the researchers identify a two-layer typology that includes a set of cognitive factors as well as three broad categories of monitoring practices that can help companies better understand their environment: 1) formal external monitoring practices, such as competitive intelligence units; 2) informal external monitoring practices such as board meetings with members with industry connections and knowledge, and 3) internal monitoring practices with external insight capability, such as performance management reviews and accounting reports. Cognitive factors identified include decision maker orientation, as either technical or business, internal vs., internal focus, cognitive complexity and open mindedness.
 
Publisher Journal of Intelligence Studies in Business
 
Contributor —
 
Date 2015-06-05
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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Format application/pdf
 
Identifier https://ojs.hh.se/index.php/JISIB/article/view/112
 
Source Journal of Intelligence Studies in Business; Vol 5, No 1 (2015): JISIB
2001-015X
2001-0168
 
Language eng
 
Relation https://ojs.hh.se/index.php/JISIB/article/view/112/111