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A Risk and Benefits Behavioral Model to Assess Intentions to Adopt Big Data
Journal of Intelligence Studies in Business
View Archive Info| Field | Value | |
| Title |
A Risk and Benefits Behavioral Model to Assess Intentions to Adopt Big Data
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| Creator |
Esteves, José
Curto, José |
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| Subject |
—
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| Description |
Everyday a constant stream of data is generated as a result of social interactions, Internet of things, e‐commerce and other business processes. This vast amount of data should be collected, stored, transformed, monitored and analyzed in a relatively brief period of time. Reason behind is data may contain the answer to business insights and new ideas fostering competitiveness and innovation. Big Data technologies/methodologies have emerged as the solution to this need. However, being a relatively new trend there is still much that remains unknown. This study, based on a risk and benefits perspective, uses the theory of planned behavior to develop a model that predicts the intention to adopt Big Data technologies.
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| Publisher |
Journal of Intelligence Studies in Business
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| Contributor |
—
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| Date |
2013-12-30
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — — |
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| Format |
application/pdf
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| Identifier |
https://ojs.hh.se/index.php/JISIB/article/view/74
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| Source |
Journal of Intelligence Studies in Business; Vol 3, No 3 (2013): JISIB
2001-015X 2001-0168 |
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| Language |
eng
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| Relation |
https://ojs.hh.se/index.php/JISIB/article/view/74/78
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