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Strategic Alliance in India under Globalized Economic Scenario

Advances in Asian Social Science

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Field Value
 
Title Strategic Alliance in India under Globalized Economic Scenario
 
Creator RAY, DR. SARBAPRIYA; ASSISTANT PROFESSOR,SHYAMPUR SIDDHESWARI MAHAVIDYALAYA,UNIVERSITY OF CALCUTTA,INDIA
 
Subject Strategic, alliance, India, competitive advantage
 
Description Abstract: In a developing country likeIndia, strategic alliances execute superior than other organizational forms. Strategic alliances have altered the fundamental competitive paradigm in many domestic and international markets from traditional firm-to-firm competition to more alliance-based, network-vs.-network competition. This article tries to investigate why individual company should resort to strategic alliances, what are the factors affecting effectiveness of strategic alliances and identified a few cases of strategic alliance inIndia. Strategic alliances are an increasingly significant core element in many firms’ strategies to generate and sustain their competitive advantages in dynamic market environments. . By developing strategic alliances, firms contribute to their excess capabilities and resources with others and create a new entity to attain competitive advantages. When alliances are efficiently managed, the participating firms can attain numerous benefits that eventually bring profitability.
 
Publisher World Science Publisher
 
Contributor —
 
Date 2013-05-03
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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Format application/pdf
 
Identifier http://worldsciencepublisher.org/journals/index.php/AASS/article/view/1275
 
Source Advances in Asian Social Science; Vol 4, No 2 (2013); 824-835
2167-6429
 
Language eng
 
Relation http://worldsciencepublisher.org/journals/index.php/AASS/article/view/1275/947
http://worldsciencepublisher.org/journals/index.php/AASS/article/downloadSuppFile/1275/152
 
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