Since 2014
How to adapt a tactical board wargame for marketing strategy identification
Journal of Intelligence Studies in Business
View Archive Info| Field | Value | |
| Title |
How to adapt a tactical board wargame for marketing strategy identification
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| Creator |
Goria, Stéphan
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| Subject |
intelligence studies
War-games, marketing warfare, board war-games, Competitive Intelligence, game consoles |
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| Description |
This research paper investigates some fundamental principles of marketing warfare to see specifically what kinds of maneuvers can be used to defend or take control of a certain market. We present military war-games and its history to ease the understanding of the fundamentals in this area of study. Since we did not find a visual business wargame solution for our problem in the literature, we decided to develop one, based on the French market of game consoles between Nintendo and Sony in the period between 1994 and 2010. Our experiment confirmed the value of war-gaming. It showed that a parallel could be made between tactical maneuvers on the map and the statistics of sales for this market during the time interval
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| Publisher |
Journal of Intelligence Studies in Business
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| Contributor |
—
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| Date |
2012-12-27
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — Experimental, empirical |
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| Format |
application/pdf
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| Identifier |
https://ojs.hh.se/index.php/JISIB/article/view/45
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| Source |
Journal of Intelligence Studies in Business; Vol 2, No 3 (2012): JISIB
2001-015X 2001-0168 |
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| Language |
eng
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| Relation |
https://ojs.hh.se/index.php/JISIB/article/view/45/pdf
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