Record Details

Increasing Profits of Enterprises by Advertising on Social Media

Advances in Applied Economics and Finance

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Field Value
 
Title Increasing Profits of Enterprises by Advertising on Social Media
 
Creator Goyal, Sumit; IDA
 
Subject Advertising; Social Media; Marketing; Twitter; Facebook; Tumblr; Advertising Trend; Enterprises; @thesumitgoyal; @tsnonndtv
 
Description This communication reports the latest trends of advertising on social media. Social media advertising means to gain traffic or attention of online users through social media sites. Today, when a user thinks about buying something, he first comes to the internet, searches for that product, compares its price with other competing brands and takes a decision, which one to buy. In this write-up, author has discussed many aspects concerning advertising through social media, viz., what is social media? What is its impact on mainstream media? why to advertise on social media? and what should be the strategy for advertising on social media. The author is of the view that in the year 2013, $4 billion will be spent on social media advertising across the globe and social media industry will generate over 1,00,000 new jobs all around the world.
 
Publisher World Science Publisher
 
Contributor —
 
Date 2014-10-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
—
 
Format application/pdf
 
Identifier http://worldsciencepublisher.org/journals/index.php/AAEF/article/view/1355
 
Source Advances in Applied Economics and Finance; Vol 4, No 4 (2014); 735-737
2167-6348
 
Language eng
 
Relation http://worldsciencepublisher.org/journals/index.php/AAEF/article/view/1355/1199
 
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