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Customers’ Expectations and Needs in the Business Intelligence Software Market

Journal of Intelligence Studies in Business

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Field Value
 
Title Customers’ Expectations and Needs in the Business Intelligence Software Market
 
Creator Sabanovic, Adis; Lund University
Solberg Søilen, Klaus; Halmstad University
 
Subject Marketing, Management, information Systems
Business Intelligence, Software, PET-model, customers’ expectations
 
Description This paper aims to find out what companies desire when choosing a Business Intelligence (BI) system. We look at what their needs are and what they expect and understand from this software system, which can make them work more efficient and gain better knowledge about the business they are in. A web questionnaire was used for 67 Swedish companies from various industries. The results are summarized and analyzed in cross tables for comparison. A model called The PET-model of BI implementation was created as a result of the theoretical findings. The model is used to finalize the results and the conclusions of the paper. The paper provides an argument for and an analysis of what is expected from a valuable BI Software Solution. It provides relevant facts about companies’ BI usage habits, which again is a guideline for BI software product development.
 
Publisher Journal of Intelligence Studies in Business
 
Contributor —
 
Date 2012-05-04
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
—
Empirical
 
Format application/pdf
 
Identifier https://ojs.hh.se/index.php/JISIB/article/view/27
 
Source Journal of Intelligence Studies in Business; Vol 2, No 1 (2012): JISIB
2001-015X
2001-0168
 
Language eng
 
Relation https://ojs.hh.se/index.php/JISIB/article/view/27/pdf_2