Since 2014
Toward a value - focused Marketing
Journal of Economics and Business Research
View Archive Info| Field | Value | |
| Title |
Toward a value - focused Marketing
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| Creator |
Monica, Bija
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| Description |
The purpose of this article is to analyse the theory that refers to the creation of value by explaining the means of its creation, the concepts of customer’s value in order to finally focus on the concept of co-creation of value.
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| Publisher |
Journal of Economics and Business Research
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| Contributor |
—
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| Date |
2013-03-28
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
http://www.uav.ro/jour/index.php/jebr/article/view/14
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| Source |
Journal of Economics and Business Research; Vol 19, No 1 (2013): J of Economics & Business Research; 153-161
2069-9476 2068-3537 |
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| Language |
eng
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| Relation |
http://www.uav.ro/jour/index.php/jebr/article/view/14/pdf_13
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