Record Details

Factors shaping vendor differentiation in the Business Intelligence software industry

Journal of Intelligence Studies in Business

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Field Value
 
Title Factors shaping vendor differentiation in the Business Intelligence software industry
 
Creator Solberg Søilen, Klaus
Hasslinger, Anders
 
Subject intelligence studies
Business Intelligence, Software production, Application Integration, Pricing Strategies, Security Issues, Definitions
 
Description This paper is investigating, through a mixed-method research combining interviews and an online survey, how BI vendors differentiate themselves when it comes to application integration, security issues and pricing strategies. The conclusion is that BI vendors differentiated themselves mainly by having individual definitions of what BI is. Buyers are therefore advised to compare vendors through the vendor’s definition of Business Intelligence. Security issues were mainly user centric and pricing strategies implied that vendors approach buyers in a similar way where they offered standardized software bundles that would require some degree of customization in order for the buyer to derive the maximum benefit from the applications. It can be deduced from the obtained results that most competitive BI vendors are acting more homogenous towards buyers when they offer their products and handle customers, compared to niche BI vendors.
 
Publisher Journal of Intelligence Studies in Business
 
Contributor —
 
Date 2012-12-27
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
—
Empirical
 
Format application/pdf
application/pdf
 
Identifier https://ojs.hh.se/index.php/JISIB/article/view/48
 
Source Journal of Intelligence Studies in Business; Vol 2, No 3 (2012): JISIB
2001-015X
2001-0168
 
Language eng
 
Relation https://ojs.hh.se/index.php/JISIB/article/view/48/pdf
https://ojs.hh.se/index.php/JISIB/article/view/48/pdf_1