Since 2014
Applying Competitive Intelligence: The Case of Thermoplastics Elastomers
Journal of Intelligence Studies in Business
View Archive Info| Field | Value | |
| Title |
Applying Competitive Intelligence: The Case of Thermoplastics Elastomers
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| Creator |
Rodriguez Salvador, Marisela
Salinas Casanova, Luis Francisco |
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| Subject |
intelligence studies
Competitive Intelligence, Thermoplastics Elastomers, Styrenic Block Copolymers, Hydrogenated Styrenic Block Copolymers |
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| Description |
The objective of this article is to investigate and identify drivers to compete in the industry of plastics through the application of the methodology of Competitive Intelligence. Practical implications: This article provides a practical case of the Competitive Intelligence Methodology applied to the Thermoplastics Elastomers Industry, specifically within the Styrenic Block Copolymers category. The output of this research helped support a Mexican Company in their decision-making process.
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| Publisher |
Journal of Intelligence Studies in Business
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| Contributor |
—
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| Date |
2012-12-27
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — Case Studies |
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| Format |
application/pdf
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| Identifier |
https://ojs.hh.se/index.php/JISIB/article/view/47
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| Source |
Journal of Intelligence Studies in Business; Vol 2, No 3 (2012): JISIB
2001-015X 2001-0168 |
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| Language |
eng
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| Relation |
https://ojs.hh.se/index.php/JISIB/article/view/47/pdf
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