Record Details


Field	Value

Title	Customer relationship management

Creator	Bordean, Ioan; Danubius University of Galati Raileanu, Alina; Danubius University of Galati

Subject	customer attraction; loyalty; CRM; strategy —

Description	In order to maintain in a market economy with the competition becoming increasingly tough, with consumer preferences and demands more sophisticated and diverse, a company must manage in the best possible way the relations with the existing and potential customers to know their preferences, attitudes, purchasing behaviour, motivations, in order to attract the proper clients for their company products. These goals may be achieved by implementing a strategy called “Customer Relationship Management”, which aims to identify the potential customers, observing their needs, attract them through a special offer and obtaining their enthusiasm. A key element of a CRM strategy is communication using as many possible ways with current and potential customers, in order to attract them and to become loyal.

Publisher	Danubius University of Galati, Romania

Contributor	—

Date	2010-04-27

Type	Peer-reviewed Article

Format	application/pdf

Identifier	http://journals.univ-danubius.ro/index.php/euroeconomica/article/view/285

Source	EuroEconomica; Vol 21, No 2 (2008)

Language	en

Rights	The author fully assumes the content originality and the holograph signature makes him responsible in case of trial.

Since 2014