Since 2014
A Review: Customer Perceived Value and its Dimension
Asian Journal of Social Sciences and Management Studies
View Archive Info| Field | Value | |
| Title |
A Review: Customer Perceived Value and its Dimension
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| Creator |
Aulia, Septa Akbar
Sukati, Inda Sulaiman, Zuraidah |
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| Subject |
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| Description |
Customer perceived value has become the most extensive used concept in marketing literature in recent years. It is considered as the main key to sustain the business especially in high market competition. Consequently, understanding its dimensions and the influences on customer attitude and behavior becomes crucial for all marketers. This paper reviews the related literatures and categorized dimension of perceived value of durable product into three categories namely product-related value, social-related value, and personal-related value.
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| Publisher |
Asian Online Journal Publishing Group
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| Contributor |
—
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| Date |
2016-02-03
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
text/html audio/mpeg |
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| Identifier |
http://www.asianonlinejournals.com/index.php/AJSSMS/article/view/650
10.20448/journal.500/2016.3.2/500.2.150.162 |
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| Source |
Asian Journal of Social Sciences and Management Studies; Vol 3, No 2 (2016); 150-162
2313-7401 2518-0096 |
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| Language |
eng
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| Relation |
http://www.asianonlinejournals.com/index.php/AJSSMS/article/view/650/pdf_53
http://www.asianonlinejournals.com/index.php/AJSSMS/article/view/650/html http://www.asianonlinejournals.com/index.php/AJSSMS/article/view/650/586 |
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