Record Details

Why do Movie Studios Produce R-rated Films?

Applied Economics and Finance

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Field Value
 
Title Why do Movie Studios Produce R-rated Films?
 
Creator Goff, Brian
Wilson, Dennis
Zimmer, David
 
Description R-rated films are correlated with lower box office revenues. Using sex and nudity content as an instrument to predict R-ratings, we show that R-ratings themselves are not the cause of lower revenues. Instead, R-rated films contain traits that lower revenues and the ratings act as a signal of those traits. Why do film producers include those traits and seek R-ratings? We show that R-ratings alter the shape of the distribution of critical reviews, shifting the distribution to the right. Moreover, even after controlling for other influences, R-ratings improve critical reviews, suggesting that producers not only seek box office revenues, but also critical acclaim.
 
Publisher Redfame Publishing
 
Contributor
 
Date 2014-12-11
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://redfame.com/journal/index.php/aef/article/view/610
10.11114/aef.v2i1.610
 
Source Applied Economics and Finance; Vol 2, No 1 (2015); 33-43
2332-7308
2332-7294
 
Language eng
 
Relation http://redfame.com/journal/index.php/aef/article/view/610/542