Why do Movie Studios Produce R-rated Films?
Applied Economics and Finance
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Title |
Why do Movie Studios Produce R-rated Films?
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Creator |
Goff, Brian
Wilson, Dennis Zimmer, David |
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Description |
R-rated films are correlated with lower box office revenues. Using sex and nudity content as an instrument to predict R-ratings, we show that R-ratings themselves are not the cause of lower revenues. Instead, R-rated films contain traits that lower revenues and the ratings act as a signal of those traits. Why do film producers include those traits and seek R-ratings? We show that R-ratings alter the shape of the distribution of critical reviews, shifting the distribution to the right. Moreover, even after controlling for other influences, R-ratings improve critical reviews, suggesting that producers not only seek box office revenues, but also critical acclaim.
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Publisher |
Redfame Publishing
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Contributor |
—
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Date |
2014-12-11
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Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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Format |
application/pdf
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Identifier |
http://redfame.com/journal/index.php/aef/article/view/610
10.11114/aef.v2i1.610 |
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Source |
Applied Economics and Finance; Vol 2, No 1 (2015); 33-43
2332-7308 2332-7294 |
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Language |
eng
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Relation |
http://redfame.com/journal/index.php/aef/article/view/610/542
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