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THE EFFECTS OF CONSUMER-GENERATED MEDIA ON VIETNAMESE TRAVELERS’ DECISION MAKING - MEDIATION ANALYSIS OF PERCEIVED CREDIBILITY AND TRUST

International Journal of Electronic Commerce Studies

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Title THE EFFECTS OF CONSUMER-GENERATED MEDIA ON VIETNAMESE TRAVELERS’ DECISION MAKING - MEDIATION ANALYSIS OF PERCEIVED CREDIBILITY AND TRUST
 
Creator Hoang, Nhon Thanh; International University-Viet Nam National University-HCMC
Khuong, Mai Ngoc; International University-Viet Nam University-HCMC
 
Subject Consumer-Generated Media; Perceived Credibility; Travel Decision Making; Trust and Social Network
 
Description This study investigates the factors influencing consumer perception of credibility of online travel-related information on online communities, especially on online social networks and, in turn, the degree to which the perception of online information credibility affects trust and travel decision making. Online and offline surveys of Vietnamese consumers were conducted with a total of 328 individuals responding to questionnaires regarding the determinants of consumer perceptions, online trust and the use of online information for travel decisions. The findings show that online social network use is widespread in travel information exchanges and the degree of perception of online information credibility by the consumer has a positive effect on trust, as well as on the travel decision of the consumer.To cite this document: Nhon Hoang and Mai Ngoc Khuong, "The effects of consumer-generated media on Vietnamese travelers’ decision making - mediation analysis of perceived credibility and trust", International Journal of Electronic Commerce Studies, Vol.6, No.2, pp.315-330, 2015.Permanent link to this document:http://dx.doi.org/10.7903/ijecs.1377
 
Publisher Academy of Taiwan Information Systems Research
 
Contributor —
 
Date 2015-09-03
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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Format application/pdf
 
Identifier http://academic-pub.org/ojs/index.php/ijecs/article/view/1377
 
Source "International Journal of Electronic Commerce Studies"; Vol 6, No 2 (2015); 315-330
2073-9729
 
Language eng
 
Relation http://academic-pub.org/ojs/index.php/ijecs/article/view/1377/300
 
Rights Copyright (c) 2015 International Journal of Electronic Commerce Studies