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The Role of E-Marketing in the Development of Internet User Attitudes Toward Tourist Sites in Saudi Arabia

Journal of Administrative and Economics Science

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Title The Role of E-Marketing in the Development of Internet User Attitudes Toward Tourist Sites in Saudi Arabia
 
Creator Al-teet, Ahmad Adnan
Nakhleh, Haithm Mahmoud
 
Description The Internet has become just a vital part of the contemporary social life. It has gainedimportance in tourism sectors and institutions since it has served as a means to reach people who areinterested and to influence their attitudes and behavior towards tourist sites. This research intended toidentify the role of e-marketing in the developing attitudes of Internet users to tourist sites in SaudiArabia. The research aimed also to explore the e-marketing mix: electronic service, cost, promotion,website, the accuracy of the information, payment, and personalization. The paper reviewed the previousstudies of the electronic marketing of tourism, and worked on and developed a tool for field datacollection which has given acceptable Validity and Reliability indicators. The research has been carriedout with 478 participants (Internet users) chosen from various regions of the Kingdom. This paperpresents methods to improve the role of e-marketing attitudes on Internet users in relation to tourism andthrough touching the needs and desires of tourists and its impact on the design of the website. The resultsof the research indicated that the level of using e-marketing towards the tourist sites in Saudi Arabia hasincreased, the attitudes of Internet users to tourist sites in Saudi Arabia were positive, and the dimensionsof the e-marketing mix (e-service, price, promotion, website, the accuracy of the information, andpayment) have impacted on Internet users’ attitudes towards the tourist sites in Saudi Arabia.Keywords: E-marketing, Tourism; Internet; Attitudes.
 
Publisher Qassim University Academic Publishing and translation
 
Contributor —
 
Date 2015-03-31
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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Format application/pdf
 
Identifier http://publications.qu.edu.sa/ojs/index.php/economic/article/view/987
 
Source Journal Of Administrative And Economics Science; Vol 7, No 2
 
Language eng
 
Relation http://publications.qu.edu.sa/ojs/index.php/economic/article/view/987/937
 
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