Record Details

Why Market? Reflections of an Academic Library Administrator

Library Leadership & Management

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Field Value
 
Title Why Market? Reflections of an Academic Library Administrator
 
Creator Sarjeant-Jenkins, Rachel
 
Subject Public Relations; Marketing
Customer service; relationship marketing
 
Description Purpose
The paper looks at the assumption that the captive audience of students and faculty lessens the need to market the academic library. The paper highlights the challenges experienced by academic libraries and discusses the vital importance of focusing library marketing and services on the needs of the clients rather than the needs of the library itself.

Findings
Academic libraries are affected by many of the same issues found in public and special libraries, particularly changing information access and distribution models and budget restrictions, resulting in the need to market library services to clients. Academic libraries need to ensure that library marketing focuses on client needs.
 
Publisher American Library Association
 
Contributor
 
Date 2012-01-02
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion

A literature review and reflection is used to illustrate the many ways that academic libraries market as well as the rationale behind marketing.
 
Format application/pdf
 
Identifier https://journals.tdl.org/llm/index.php/llm/article/view/5903
 
Source Library Leadership & Management; Vol 26, No 1 (2012)
1945-8851
 
Language eng
 
Relation https://journals.tdl.org/llm/index.php/llm/article/view/5903/5813
 
Coverage