Since 2014
UNDERSTANDING THE EFFECTS OF EWOM ON COSMETIC CONSUMER BEHAVIORAL INTENTION
International Journal of Electronic Commerce Studies
View Archive Info| Field | Value | |
| Title |
UNDERSTANDING THE EFFECTS OF EWOM ON COSMETIC CONSUMER BEHAVIORAL INTENTION
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| Creator |
Chen, Chien-Wen; Feng Chia University
Chen, Wei-Cyuan; Feng Chia University Chen, Wen-Kuo; Chaoyang University of Technology |
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| Subject |
IS Continuance Model; Information Adoption Theory; Electronic word of mouth (eWOM)
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| Description |
This study adopts both the Information Adoption Model and the Information System Continuance Model to investigate information influencing users’ intention to visit cosmetic websites and their purchase intentions. Data were gained from 222 users who have prior experiences browsing cosmetic information or purchasing cosmetics from websites. The results show that two models can provide a full understanding of how receivers handle eWOM that affects users’ intentions to continually visit cosmetic websites and their purchase intentions.To cite this document: Chien-Wen Chen, Wei-Cyuan Chen, and Wen-Kuo Chen, "Understanding the effects of eWOM on cosmetic consumer behavioral intention", International Journal of Electronic Commerce Studies, Vol.5, No.1, pp. 97-102, 2014.Permanent link to this document:http://dx.doi.org/10.7903/ijecs.1030
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| Publisher |
Academy of Taiwan Information Systems Research
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| Contributor |
—
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| Date |
2014-07-25
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — — |
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| Format |
application/pdf
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| Identifier |
http://academic-pub.org/ojs/index.php/ijecs/article/view/1030
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| Source |
International Journal of Electronic Commerce Studies; Vol 5, No 1 (2014); 97-102
2073-9729 |
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| Language |
eng
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| Relation |
http://academic-pub.org/ojs/index.php/ijecs/article/view/1030/172
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| Rights |
Copyright (c) 2014 International Journal of Electronic Commerce Studies
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