SOCIAL SUPPORT ON FACEBOOK: THE INFLUENCE OF TIE STRENGTH AND GENDER DIFFERENCES
International Journal of Electronic Commerce Studies
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Title |
SOCIAL SUPPORT ON FACEBOOK: THE INFLUENCE OF TIE STRENGTH AND GENDER DIFFERENCES
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Creator |
Luarn, Pin; National Taiwan University of Science and Technology
Kuo, Hsien-Chih; National Taiwan University of Science and Technology Chiu, Yu-Ping; National Taiwan University of Science and Technology Chang, Shu-Chen; National Taiwan University |
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Subject |
Social Support; Relationship; Tie Strength; Gender; Facebook
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Description |
How do people define their online relationships? Do “friends†still offer social support to each other on Facebook? This article discusses the effects of tie strength and gender difference on social support for online friendships. The results showed that individuals with strong ties have a significantly higher frequency of clicking “like,†and posting comments and messages on Facebook than individuals with weak ties do. In addition, females have a significantly higher frequency of liking, commenting and messaging than males. The results reconfirm the gender difference of social support in sociology and reveal the pattern behind user behavior on a social network website. These findings could be applied to the value proposition and to the design of interaction tools of social network websites in the future.To cite this document: Pin Luarn, Hsien-Chih Kuo, Yu-Ping Chiu, and Shu-Chen Chang, " Social support on facebook: the influence of tie strength and gender differences", International Journal of Electronic Commerce Studies, Vol.6, No.1, pp.37-50, 2015.Permanent link to this document:http://dx.doi.org/10.7903/ijecs.1391
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Publisher |
Academy of Taiwan Information Systems Research
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Contributor |
This research was sponsored by the National Science Council of Taiwan, under the project number NSC 101-2410-H-011 -002 -
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Date |
2015-04-26
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Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — — |
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Format |
application/pdf
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Identifier |
http://academic-pub.org/ojs/index.php/ijecs/article/view/1391
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Source |
International Journal of Electronic Commerce Studies; Vol 6, No 1 (2015); 37-50
2073-9729 |
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Language |
eng
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Relation |
http://academic-pub.org/ojs/index.php/ijecs/article/view/1391/280
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Rights |
Copyright (c) 2015 International Journal of Electronic Commerce Studies
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