Record Details

FACTORS INFLUENCE CONSUMERS' INTENTIONS TO REPURCHASE ONLINE IN MALAYSIA

International Journal of Electronic Commerce Studies

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Field Value
 
Title FACTORS INFLUENCE CONSUMERS' INTENTIONS TO REPURCHASE ONLINE IN MALAYSIA
 
Creator Har, Lee Chai
Eze, Uchenna Cyril
 
Subject Online Repurchase Intentions; Consumers; E-business; Internet; Malaysia
 
Description The Internet revolution has created more opportunities for businesses and individuals to explore new ways of life, and online business is a key aspect of these new forms of living. Online transaction systems enable users to buy and make payments for products and services using the Internet platform. While there is increasing research about online business, little research has focused on specific repurchase perspectives in the Malaysian context. This study examines the factors that influence consumers’ intentions to repurchase products and services online. The research framework is grounded in an extended Technology Acceptance Model (TAM). We selected a sample of 350 participants using a snowball-sampling method. We then used a personal administration approach to collect 102 valid responses. Collected data were analyzed using regression techniques. Eight significant hypotheses emerged. This research provides useful information for online businesses in developing key responses to consumers’ needs and in building capabilities to create and maintain competitive positions in the online marketplace. This study also provides synthesized literature relevant to the subject area, which would be critical for future research.
 
Publisher Academy of Taiwan Information Systems Research
 
Date 2011-12-12
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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Format application/pdf
 
Identifier http://academic-pub.org/ojs/index.php/ijecs/article/view/975
 
Source International Journal of Electronic Commerce Studies; Vol 2, No 2 (2011); 157-164
2073-9729
 
Language eng
 
Relation http://academic-pub.org/ojs/index.php/ijecs/article/view/975/118
 
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