Since 2014
THE CHALLENGE AND OPPORTUNITIES OF CROWDSOURCING WEB COMMUNITIES: AN ITALIAN CASE STUDY
International Journal of Electronic Commerce Studies
View Archive Info| Field | Value | |
| Title |
THE CHALLENGE AND OPPORTUNITIES OF CROWDSOURCING WEB COMMUNITIES: AN ITALIAN CASE STUDY
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| Creator |
Guardo, Maria Chiara Di; University of Cagliari
Castriotta, Manuel; University of Cagliari |
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| Subject |
Open Innovation; Crowdsourcing; Netnography Study
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| Description |
The present study explored the impact of a crowdsourcing strategy on the firm’s inventive activities. To investigate this area, we drew on an exploratory qualitative case study using a Netnography approach to analyze the open innovation experience and crowdsourcing strategy of a large Italian company in the bakery sector, the Mulino Bianco. This paper has implications for future research on crowdsourcing, particularly regarding the effective use of collective intelligence in the innovation process.To cite this document: Maria Chiara Di Guardo and Manuel Castriotta, "The challenge and opportunities of crowdsourcing web communities: An Italian case study", International Journal of Electronic Commerce Studies, Vol.4, No.1, pp.79-92, 2013.Permanent link to this document:http://dx.doi.org/10.7903/ijecs.1112
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| Publisher |
Academy of Taiwan Information Systems Research
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| Contributor |
—
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| Date |
2014-05-22
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — — |
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| Format |
application/pdf
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| Identifier |
http://academic-pub.org/ojs/index.php/ijecs/article/view/1112
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| Source |
International Journal of Electronic Commerce Studies; Vol 4, No 1 (2013); 79-92
2073-9729 |
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| Language |
eng
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| Relation |
http://academic-pub.org/ojs/index.php/ijecs/article/view/1112/147
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| Rights |
Copyright (c) 2014 International Journal of Electronic Commerce Studies
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