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REVERSE LOGISTICS PRACTICES IN THE SPANISH SMEs CONTEXT

Journal of Operations and Supply Chain Management

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Title REVERSE LOGISTICS PRACTICES IN THE SPANISH SMEs CONTEXT
 
Creator Benítez, Rocío Ruiz; Universidad Pablo de Olavide
Fierro, Jesús Cambra; Universidad Pablo de Olavide
 
Subject reverse supply chain, case study, SMEs
 
Description Consumers and retailers return product to manufacturers due to a variety of reasons: the product does not meet customer expectation, the product is defective or there is excess inventory, among others. Therefore manufacturers need to handle the returned product in an effective way to improve customer's relationship and decrease its associated costs.This paper describes the return processes of two Spanish companies, pertaining to the Small and Medium Enterprises (SMEs) group, focusing on the forward and reverse flows in the supply chain and highlighting the relevance of managing reverse supply chain issues efficiently. The methods used are interviews with the main managers at both companies. We have found that the main motivation of these companies to accept returns is to create a good company's image. Additionally, the same design of return processes and logistics networks has been identified in both companies, independently of the company's industry sector and the management qualification.
 
Publisher FGV EAESP
 
Contributor —
 
Date 2011-06-26
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
—
 
Format application/pdf
 
Identifier http://bibliotecadigital.fgv.br/ojs/index.php/joscm/article/view/11163
10.12660/joscmv4n1p84-93
 
Source Journal of Operations and Supply Chain Management; Vol 4, No 1 (2011): January - June; 84-93
Journal of Operations and Supply Chain Management; Vol 4, No 1 (2011): January - June; 84-93
1984-3046
 
Language eng
 
Relation http://bibliotecadigital.fgv.br/ojs/index.php/joscm/article/view/11163/10133