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Operations and Technology Strategy Trajectories followed by automotive engine manufacturers set up in Brazil

Journal of Operations and Supply Chain Management

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Title Operations and Technology Strategy Trajectories followed by automotive engine manufacturers set up in Brazil
 
Creator Maia, Jonas Lucio; Federal University of São Carlos
Cerra, Aline Lamon; Federal University of São Carlos
Alves Filho, Alceu Gomes; Federal University of São Carlos
 
Subject Strategy, Resource Based View, Automotive Industry, Automotive Engines.
 
Description This paper aims to identify and analyze recent trajectories followed by two engine assembly plants set up in Brazil (one mature company and one newcomer), regarding operations and technology strategies undertaken by them. In short, the mature company has made efforts to increase quality and flexibility, while the newcomer has prioritized cost reduction and quality enhancements, besides taken action to increase its product nationalization. The main findings indicate that (1) competitive priorities seem to "pull" the trajectories, translating market needs into specific tasks that must be fulfilled by each strategy, while the advances made in each step may "push" the trajectories, setting the basis for new strategies and making them capable of moving further; (2) although advances along trajectories are intended and planned, they cannot be foreseen and alternate decisions may be necessary and (3) secondary factors like the degree of autonomy assigned to firms and accumulated knowledge also influence trajectories.
 
Publisher FGV EAESP
 
Contributor —
 
Date 2010-06-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
—
 
Format application/pdf
 
Identifier http://bibliotecadigital.fgv.br/ojs/index.php/joscm/article/view/11245
10.12660/joscmv3n1p98-113
 
Source Journal of Operations and Supply Chain Management; Vol 3, No 1 (2010): January - June; 98-113
Journal of Operations and Supply Chain Management; Vol 3, No 1 (2010): January - June; 98-113
1984-3046
 
Language eng
 
Relation http://bibliotecadigital.fgv.br/ojs/index.php/joscm/article/view/11245/10214