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MASS CUSTOMIZATION ENABLEMENT THROUGH LEAN DESIGN & SET-BASED CONCURRENT ENGINEERING APPLICATION

Journal of Operations and Supply Chain Management

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Title MASS CUSTOMIZATION ENABLEMENT THROUGH LEAN DESIGN & SET-BASED CONCURRENT ENGINEERING APPLICATION
 
Creator Rocha, Henrique Martins; UERJ
Souza, Charlene Nogueira de Andrade de; AEDB
Filho, Diniz Felix dos Santos; AEDB & UNIFOA
 
Subject product development process; mass customization; set-based concurrent engineering; SBCE; automotive industry
 
Description This research, which is an expanded version of a paper presented at the XVII SIMPOI - Symposium of Production Management, Logistics and International Operations, purported to discuss the concepts of mass customization in the automotive industry and how the use of lean principles in product development enables a profitable Design and Production customization. The results of a case study performed at an automaker plant in southern Rio de Janeiro state, Brazil, proved the efficiency of the company practice to develop simultaneously multiple concepts for each mechanism or Project detail, with substantial increase in design reliability, reducing redesign, cost, and development time, although cultural barriers were found.DOI: 10.12660/joscmv7n2p124-139URL: http://dx.doi.org/10.12660/joscmv7n2p124-139
 
Publisher FGV/EAESP
 
Contributor —
 
Date 2014-12-22
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
—
 
Format application/pdf
 
Identifier http://bibliotecadigital.fgv.br/ojs/index.php/joscm/article/view/41519
10.12660/joscmv7n2p124-139
 
Source Journal of Operations and Supply Chain Management; Vol 7, No 2 (2014): July - December; 124-139
Journal of Operations and Supply Chain Management; Vol 7, No 2 (2014): July - December; 124-139
1984-3046
 
Language eng
 
Relation http://bibliotecadigital.fgv.br/ojs/index.php/joscm/article/view/41519/40551
 
Rights Copyright (c) 2014 Journal of Operations and Supply Chain Management