Since 2014
Importance and the Zone of Tolerance of Customer Expectations of Fast Food Services
Journal of Operations and Supply Chain Management
View Archive Info| Field | Value | |
| Title |
Importance and the Zone of Tolerance of Customer Expectations of Fast Food Services
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| Creator |
Campos, Domingos Fernandes; Universidade Potiguar
Nóbrega, Kleber Cavalcanti; Universidade Potiguar |
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| Subject |
—
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| Description |
This article analyzes the relationship between the importance of attributes for service quality and the tolerance zone between the desired and the minimum acceptable levels for customer expectations. The empirical study, conducted with 500 students, fast food customers, confirms that, as the importance of attributes increases, the tolerance zone gets closer and higher.
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| Publisher |
FGV EAESP
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| Contributor |
—
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| Date |
2009-12-28
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — — |
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| Format |
application/pdf
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| Identifier |
http://bibliotecadigital.fgv.br/ojs/index.php/joscm/article/view/11850
10.12660/joscmv2n2p56-71 |
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| Source |
Journal of Operations and Supply Chain Management; Vol 2, No 2 (2009): July - December; 56-71
Journal of Operations and Supply Chain Management; Vol 2, No 2 (2009): July - December; 56-71 1984-3046 |
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| Language |
eng
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| Relation |
http://bibliotecadigital.fgv.br/ojs/index.php/joscm/article/view/11850/10777
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