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Analysis of CSR in Midsize Retail: Application of the Quazi Aand O’brien Model

Journal of Operations and Supply Chain Management

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Title Analysis of CSR in Midsize Retail: Application of the Quazi Aand O’brien Model
 
Creator Filgueiras, João Luis Melo; PPAC-UFC
de Oliveira, Marcelo Gonçalves; PPAC-UFC
Neto, Francisco César de Castro; PPAC-UFC
da Silva Filho, José Carlos Lazaro; PPAC-UFC
 
Subject CSR, Social Responsibility; supermarkets; retail; Quazi & O’Brien’s Model. improvement, performance measurement, action research
 
Description Originally a response to environmental pressures, the paradigm of corporate social responsibility (CSR) has become a socioenvironmental strategy. The study was centered around the question: according to the two-dimensional model of Quazi and O’Brien, what is the socioenvironmental perspective of the midsize retail supermarket industry in Fortaleza? The study design was exploratory and quantitative. Information was gathered from the managers of 14 midsize supermarkets in Fortaleza using a closed structured questionnaire containing 25 items based on the model of Quazi and O’Brien. Using exploratory factorial analysis, the sampled companies were found to be clustered in the “modern view” quadrant of the model.
 
Publisher FGV EAESP
 
Contributor —
 
Date 2012-12-22
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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Format application/pdf
 
Identifier http://bibliotecadigital.fgv.br/ojs/index.php/joscm/article/view/9066
10.12660/joscmv5n2p54-68
 
Source Journal of Operations and Supply Chain Management; Vol 5, No 2 (2012): July/December; 54-68
Journal of Operations and Supply Chain Management; Vol 5, No 2 (2012): July/December; 54-68
1984-3046
 
Language eng
 
Relation http://bibliotecadigital.fgv.br/ojs/index.php/joscm/article/view/9066/8197