Since 2014
Entry Mode Influence On Strategic Positioning: Analysis Of Two Telephone Operators In Brazil
Journal of Operations and Supply Chain Management
View Archive Info| Field | Value | |
| Title |
Entry Mode Influence On Strategic Positioning: Analysis Of Two Telephone Operators In Brazil
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| Creator |
Ceragioli, Fernando; Universidade Positivo
Graeml, Alexandre Reis; Universidade Positivo |
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| Subject |
environmental determinism; strategic choices; strategic positioning; Delta model
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| Description |
This study analyzes the strategies and market positioning adopted by Brasil Telecom (incumbent) and GVT (mirror company) over the last few years. The research involved semi-structured interviews with executives of the two companies, as well as documental analysis, particularly of those companies' annual reports. The data was then confronted with a model that was consolidated by the authors based on previous work by Hrebiniak and Joyce, in 1985, and Hax and Wilde II, in 1996 and 2001. Results show that those organizations make strategic choices and develop organizational competences that are still influenced by the way they entered the market several years ago.
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| Publisher |
FGV EAESP
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| Contributor |
—
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| Date |
2009-06-29
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — |
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| Format |
application/pdf
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| Identifier |
http://bibliotecadigital.fgv.br/ojs/index.php/joscm/article/view/11838
10.12660/joscmv2n1p104-114 |
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| Source |
Journal of Operations and Supply Chain Management; Vol 2, No 1 (2009): January - June; 104-114
Journal of Operations and Supply Chain Management; Vol 2, No 1 (2009): January - June; 104-114 1984-3046 |
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| Language |
eng
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| Relation |
http://bibliotecadigital.fgv.br/ojs/index.php/joscm/article/view/11838/10771
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