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A FRAMEWORK FOR INTEGRATED MOBILE CONTENT RECOMMENDATION

International Journal of Electronic Commerce Studies

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Title A FRAMEWORK FOR INTEGRATED MOBILE CONTENT RECOMMENDATION
 
Creator Paireekreng, Worapat; Murdoch University
Wong, Chun Wai; Murdoch University
Fung, Chun Che; Murdoch University
 
Subject mobile recommendation, association rule, integrated model, mobile content
 
Description Content filtering in a mobile recommendation system plays a vital role in providing solution to help mobile device users obtain their desire content. However, mobile content recommendation systems have problems and limitations related to cold start and sparsity. These problems can be viewed as a user’s first time connection to a mobile recommendation system and initial rating of the content in an early stage of the system. Hence, to obtain personalized content for mobile user, mobile content filtering is needed. This paper proposes a framework for integrated mobile content recommendation. The framework makes use of classification and adaptive association rule techniques to build an integrated model. The results demonstrate that the proposed framework outperforms related techniques. This can address the problem of sparsity for mobile content recommendation systems.To cite this document: Worapat Paireekreng, Kok Wai Wong, and Chun Che Fung, "A framework for integrated mobile content recommendation", International Journal of Electronic Commerce Studies, Vol.4, No.2, pp. 185-202, 2013.Permanent link to this document:http://dx.doi.org/10.7903/ijecs.1038
 
Publisher Academy of Taiwan Information Systems Research
 
Contributor —
 
Date 2014-05-15
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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Format application/pdf
 
Identifier http://academic-pub.org/ojs/index.php/ijecs/article/view/1038
 
Source International Journal of Electronic Commerce Studies; Vol 4, No 2 (2013); 185-202
2073-9729
 
Language eng
 
Relation http://academic-pub.org/ojs/index.php/ijecs/article/view/1038/90
 
Rights Copyright (c) 2014 International Journal of Electronic Commerce Studies