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Distribution of yoghurts in the South Bohemian market in retailing shops

The Scientific Journal for Economics and Management

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Field Value
 
Title Distribution of yoghurts in the South Bohemian market in retailing shops
 
Creator Pouzarová, Iveta
Vaněček, Drahoš
Forejtová, Jitka
 
Description Consumption of consumer milk per 1 person in Czech Republic reduces in the last 8 years, however, consumption of milk products, including yoghurts, increases. This market is interesting for producers and present yearly about 70 mil. litres of yoghurts. After 1990, especially imported durable products were presented and appeared at our market, but the consumers early returned to the Czech products, with traditional taste and live bacteriological elements. The market research was done in 8 shops.
 
Publisher University of South Bohemia in České Budějovice, Faculty of Economics
 
Date 2012-08-29
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://ojs.ef.jcu.cz/acta/article/view/42
 
Source Acta Universitatis Bohemiae Meridionalis; Vol 2 No 3 (1999); 21-24
2336-4297
1212-3285
 
Language eng
 
Relation http://ojs.ef.jcu.cz/acta/article/view/42/40