Since 2014
THE ROLE OF PSYCHOLOGICAL BURDEN IN MATURE CONSUMERS TO ADOPT THE INTERNET
International Journal of Electronic Commerce Studies
View Archive Info| Field | Value | |
| Title |
THE ROLE OF PSYCHOLOGICAL BURDEN IN MATURE CONSUMERS TO ADOPT THE INTERNET
|
|
| Creator |
Jeong, Haeyoung; Korea Advanced Institute of Science and Technology
Han, Semi; Korea Advanced Institute of Science and Technology Lee, Euehun; Korea Advanced Institute of Science and Technology |
|
| Subject |
Internet Adoption; Mature Consumer; Psychological Burden; TAM; TRA
|
|
| Description |
The main goal of this study is to examine the effects of the extrinsic and intrinsic motivation, and the psychological burden on mature consumers regarding their Internet usage. “Psychological burden†refers to the emotional constraints such as anxiety and fears that make using technology uncomfortable. Here, we developed a research model and formulated hypotheses based on the Technology Acceptance Model (TAM). A survey of mature Internet users was conducted and the proposed model was tested using a Structural Equation Modeling (SEM) technique.To cite this document: Haeyoung Jeong, Semi Han, and Euehun Lee, " The role of psychological burden in mature consumers to adopt the internet", International Journal of Electronic Commerce Studies, Vol.4, No.1, pp.135-138, 2013.Permanent link to this document:http://dx.doi.org/10.7903/ijecs.1139
|
|
| Publisher |
Academy of Taiwan Information Systems Research
|
|
| Contributor |
—
|
|
| Date |
2014-05-15
|
|
| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — — |
|
| Format |
application/pdf
|
|
| Identifier |
http://academic-pub.org/ojs/index.php/ijecs/article/view/1139
|
|
| Source |
International Journal of Electronic Commerce Studies; Vol 4, No 1 (2013); 135-138
2073-9729 |
|
| Language |
eng
|
|
| Relation |
http://academic-pub.org/ojs/index.php/ijecs/article/view/1139/154
|
|
| Rights |
Copyright (c) 2014 International Journal of Electronic Commerce Studies
|
|