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CULTURAL DIFFERENCES IN ONLINE SHOPPING BEHAVIOR: TURKEY AND THE UNITED KINGDOM

International Journal of Electronic Commerce Studies

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Title CULTURAL DIFFERENCES IN ONLINE SHOPPING BEHAVIOR: TURKEY AND THE UNITED KINGDOM
 
Creator Sakarya, Sema; Bogaziçi University
Soyer, Nagehan; Bogaziçi University
 
Subject on line shopping behavior, culture, cultural distance, consumption value, utilitarian value, hedonic value, Turkey, UK
 
Description Internet usage and online shopping are increasing in popularity. Consumers from different cultures and with different consumption values are using online shopping due to benefits such as ease of search and order, and entertainment. Previous studies on online shopping investigated factors that influence online shopping as well as motives for, value of, and antecedents of online buying behavior. There has been a paucity of research on cultural influences in online shopping. The present study explores cultural differences in online shopping behavior and consumption value using data from a sample of 201 consumers in Turkey and the United Kingdom. The findings reveal that there are differences in the online shopping behavior of Turkish and British consumers, while the two groups share similar consumption values; moreover some dimensions of online shopping behavior of utilitarian and hedonic online shoppers differ for the overall sample. To cite this document: Sema Sakarya and Nagehan Soyer, "Cultural differences in online shopping behavior: Turkey and the United Kingdom", International Journal of Electronic Commerce Studies, Vol.4, No.2, pp.213-238, 2013.Permanent link to this document: http://dx.doi.org/10.7903/ijecs.1049
 
Publisher Academy of Taiwan Information Systems Research
 
Contributor —
 
Date 2014-05-22
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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Format application/pdf
 
Identifier http://academic-pub.org/ojs/index.php/ijecs/article/view/1049
 
Source International Journal of Electronic Commerce Studies; Vol 4, No 2 (2013); 213-238
2073-9729
 
Language eng
 
Relation http://academic-pub.org/ojs/index.php/ijecs/article/view/1049/157
 
Rights Copyright (c) 2014 International Journal of Electronic Commerce Studies