Record Details

CONSUMERS’ RESISTANCE TO USING MOBILE BANKING: EVIDENCE FROM THAILAND AND TAIWAN

International Journal of Electronic Commerce Studies

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Field Value
 
Title CONSUMERS’ RESISTANCE TO USING MOBILE BANKING: EVIDENCE FROM THAILAND AND TAIWAN
 
Creator Yu, Chian-Son; Shih Chien University
Chantatub, Wachara; Chulalongkorn Business School, Chulalongkorn University
 
Subject Innovation Resistance; Innovation Service; Mobile Banking
 
Description Given that mobile banking is possibly the first commercial mobile service and a prominent example of slow-diffusing innovation, there is a need to investigate what affects people to use mobile banking from the perspective of resistant innovation. Particularly, compared with existing research predominantly adopting the perspective of innovation to investigate what affects people to adopt mobile banking, this study attempts to rectify the deficiency by conducting empirical surveys on two countries based on the theory of consumer innovation resistance. Through analyzing 1,203 Thai and 658 Taiwanese respondents, this study identified that both psychological and functional barriers significantly influenced people’s resistance to using mobile banking. By breaking the psychological and functional barriers into five barriers, the generated results show that all barriers except for the traditional barrier significantly influenced the respondents’ resistance to using mobile banking. The empirical results also demonstrated that the influence of each of the five barriers is unequal and differs between Thai and Taiwanese respondents. Implication culled from the study are derived to offer valuable clues for academics and practices.To cite this document: Chian-Son Yu, and Wachara Chantatub, "Consumers’ resistance to using mobile banking: evidence from Thailand and Taiwan", International Journal of Electronic Commerce Studies, Vol.7, No.1, pp.21-38, 2016.Permanent link to this document: http://dx.doi.org/10.7903/ijecs.1375
 
Publisher Academy of Taiwan Information Systems Research
 
Contributor Ministry of Science and Technology
 
Date 2015-08-21
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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Questionnaire Survey in two countries
 
Format application/pdf
 
Identifier http://academic-pub.org/ojs/index.php/ijecs/article/view/1375
 
Source International Journal of Electronic Commerce Studies; Vol 7, No 1 (2016); 21-38
2073-9729
 
Language eng
 
Relation http://academic-pub.org/ojs/index.php/ijecs/article/view/1375/308
 
Rights Copyright (c) 2015 International Journal of Electronic Commerce Studies