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ANALYSIS OF E-WORD-OF-MOUTH INFORMATION FOR COSMETIC PRODUCTS IN JAPAN

International Journal of Electronic Commerce Studies

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Title ANALYSIS OF E-WORD-OF-MOUTH INFORMATION FOR COSMETIC PRODUCTS IN JAPAN
 
Creator Sumita, Ushio; University of Tsukuba
Kim, A Hyoung; University of Tsukuba
 
Subject Japanese Cosmetics Market, e-WOM (Word of Mouth), Blogs, Bloggers, e-Marketing
 
Description A methodological approach is proposed to understand the potential importance of e-WOM in e-Marketing. Focusing on the cosmetic product market in Japan, a social network named @COSME is chosen for the study. More specifically, actual blogs concerning skin lotions are collected from @COSME in the period between November 1, 2007 and October 31, 2008. By identifying key words which are used by either manufactures for promoting skin lotions on the Internet or consumers in their blogs, it is examined how such key words would overlap each other, thereby providing a basis to establish effective e-marketing strategies in e-WOM communications.
 
Publisher Academy of Taiwan Information Systems Research
 
Date 2013-03-13
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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Format application/pdf
 
Identifier http://academic-pub.org/ojs/index.php/ijecs/article/view/889
 
Source International Journal of Electronic Commerce Studies; Vol 3, No 1 (2012); 61-82
2073-9729
 
Language eng
 
Relation http://academic-pub.org/ojs/index.php/ijecs/article/view/889/251
http://academic-pub.org/ojs/index.php/ijecs/article/downloadSuppFile/889/1
 
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