Record Details

INTERACTIVITY AND IDENTIFICATION INFLUENCES ON VIRTUAL SHOPPING

International Journal of Electronic Commerce Studies

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Field Value
 
Title INTERACTIVITY AND IDENTIFICATION INFLUENCES ON VIRTUAL SHOPPING
 
Creator Huang, Echo; National Kaohsiung First University of Science and Technology
Huang, Yu-Ting; National Kaohsiung First University of Science and Technology
 
Subject S-O-R; Trust; Flow; Interactivity; Identification; Virtual Shopping; Social Network Sites
 
Description The rapid development of virtual shopping through social networking sites raises important research questions. Social networking site features can shape members’ behavioral intentions toward virtual shopping. In this study, the S-O-R model is used to examine the effects of online stimuli on members’ emotional states and responses. The structural equation model (SEM) tests the conceptual model and hypotheses. The findings show that both interactivity and identification factors shape members’ trust, flow and purchase intention.To cite this document: Echo Huang and Yu-Ting Huang, "Interactivity and identification influences on virtual shopping", International Journal of Electronic Commerce Studies, Vol.4, No.2, pp. 305-312, 2013.Permanent link to this document:http://dx.doi.org/10.7903/ijecs.1123
 
Publisher Academy of Taiwan Information Systems Research
 
Contributor —
 
Date 2014-05-15
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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Format application/pdf
 
Identifier http://academic-pub.org/ojs/index.php/ijecs/article/view/1123
 
Source International Journal of Electronic Commerce Studies; Vol 4, No 2 (2013); 305-312
2073-9729
 
Language eng
 
Relation http://academic-pub.org/ojs/index.php/ijecs/article/view/1123/113
 
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