Record Details

ECOMMERCE WEBSITE VALUE MODEL FOR SMES

International Journal of Electronic Commerce Studies

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Field Value
 
Title ECOMMERCE WEBSITE VALUE MODEL FOR SMES
 
Creator Ghandour, Ahmad; MIS Dept. / College of Business Adminstration / Al Ain University of Science & Technology / UAE
 
Subject Website; eCommerce; Performance Measurements; Operational Measurements; Financial Measurements; Value Model; Value Creation; Goal Setting
 
Description Small and Medium Enterprises (SMEs) continue to struggle to measure the success of their website. This results in ineffective eCommerce activities and the consequent disappointment in recognisable benefits. There is a need for a website operational model offering managers the ability to understand the payoffs from their investment. This paper presents an empirically proven intuitive eCommerce website operational model that offers managers a comprehensive way of understanding their website operation. The model premise is simple: the achievement of operational excellence will lead to improved financial performance. The central task for managers, then, lies in understanding what drives operational excellence and then committing the necessary resources to the development of the drivers. Managerial implications stemming from the empirical findings are also discussed.To cite this document: Ahmad Ghandour, "Ecommerce website value model for SMES", International Journal of Electronic Commerce Studies, Vol.6, No.2, pp.203-222, 2015.Permanent link to this document: http://dx.doi.org/10.7903/ijecs.1403
 
Publisher Academy of Taiwan Information Systems Research
 
Contributor George Benwell
Kenneth Deans
University of Otago
 
Date 2015-04-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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Format application/pdf
 
Identifier http://academic-pub.org/ojs/index.php/ijecs/article/view/1403
 
Source International Journal of Electronic Commerce Studies; Vol 6, No 2 (2015); 203-222
2073-9729
 
Language eng
 
Relation http://academic-pub.org/ojs/index.php/ijecs/article/view/1403/292
 
Rights Copyright (c) 2015 International Journal of Electronic Commerce Studies