Since 2014
EXPLORING THE CHOICE BEHAVIOR ON THE RETAILING DELIVERY PROVIDER FOR ONLINE AUCTION CONSUMERS
International Journal of Electronic Commerce Studies
View Archive Info| Field | Value | |
| Title |
EXPLORING THE CHOICE BEHAVIOR ON THE RETAILING DELIVERY PROVIDER FOR ONLINE AUCTION CONSUMERS
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| Creator |
Huang, Yu-Kai
Feng, Cheng-Min Fan, Wei-Shang Lin, Hsin-Ping |
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| Subject |
E-commerce; Online Auction; Consumer Behavior; Logit Model; CFA
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| Description |
The development of e-commerce is an efficient business model that enables new relationships between consumers and suppliers. In particular, the online auction market is growing between 50% and 60% and, obviously, becoming a noticeable market. However, how to deliver goods to customers has become one of the challenges for sellers. In Taiwan, convenience stores have integrated e-commerce with the logistics system of convenience stores to a new retail delivery model: “Online shopping in an electronic store and pick-up goods in a convenience storeâ€. In this article, we combine CFA with binary logit model to incorporate logistics service quality into the choice model to understand the choice behavior of the online auction consumers and the factors that will affect the choices for retailer delivery providers. The empirical results demonstrated that information quality and convenience are key factors that impact consumers’ choice of RD providers. To cite this document: Yu-Kai Huang, Cheng-Min Feng, Wei-Shang Fan, and Hsin-Ping Lin, "Exploring the choice behavior on the retailing delivery provider for online auction consumers", International Journal of Electronic Commerce Studies, Vol.3, No.2, pp.325-334, 2012. Permanent link to this document: http://dx.doi.org/10.7903/ijecs.1099 |
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| Publisher |
Academy of Taiwan Information Systems Research
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| Date |
2013-01-17
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — |
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| Format |
application/pdf
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| Identifier |
http://academic-pub.org/ojs/index.php/ijecs/article/view/1099
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| Source |
"International Journal of Electronic Commerce Studies"; Vol 3, No 2 (2012); 325-334
2073-9729 |
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| Language |
eng
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| Relation |
http://academic-pub.org/ojs/index.php/ijecs/article/view/1099/142
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| Rights |
Copyright (c) 2014 International Journal of Electronic Commerce Studies
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