Record Details

A CROSS-CATEGORY ANALYSIS OF THE NETWORK EFFECTS ON WEBSITE USAGE

International Journal of Electronic Commerce Studies

View Archive Info
 
 
Field Value
 
Title A CROSS-CATEGORY ANALYSIS OF THE NETWORK EFFECTS ON WEBSITE USAGE
 
Creator Chiang, Yi-Hsuan; Shih Hsin University
Jane, Wen-jhan; Shih Hsin University
 
Subject Website Usage; Pageview; Browsing Behavior
 
Description This article addresses the issue of network effects derived from network externalities for website usage. A sample of 72,057 browsing behaviors was collected and examined by using Poisson models. Results show that total hourly pageviews of a website are positively related to an individual’s hourly pageviews. Gender, age, income, and education are significant factors (e.g., males view more pages on the news, auction, searching and blog websites, and females view more pages on social networking, shopping, and video-sharing websites). (article published online: September 10, 2015)To cite this document: Yi-hsuan Chiang and Wen-jhan Jane, "A cross-category analysis of the network effects on website usage", International Journal of Electronic Commerce Studies, Vol.6, No.2, pp.331-342, 2015.Permanent link to this document:http://dx.doi.org/10.7903/ijecs.1338
 
Publisher Academy of Taiwan Information Systems Research
 
Contributor —
 
Date 2015-09-10
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
—
—
 
Format application/pdf
 
Identifier http://academic-pub.org/ojs/index.php/ijecs/article/view/1338
 
Source International Journal of Electronic Commerce Studies; Vol 6, No 2 (2015); 331-342
2073-9729
 
Language eng
 
Relation http://academic-pub.org/ojs/index.php/ijecs/article/view/1338/304