Since 2014
The ways to expand the customer base of a bank under conditions of global financial integration
Global Markets and Financial Engineering
View Archive Info| Field | Value | |
| Title |
The ways to expand the customer base of a bank under conditions of global financial integration
The ways of developing the customer base of a bank in the current conditions of global financial integration |
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| Creator |
Imambayeva R...; Almaty Management University
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| Subject |
global integration; customer base of a bank
global integration; customer base of a bank |
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| Description |
In the conditions of international economic integration, the banking sphere of The Republic of Kazakhstan becomes more and more attractive for foreign financial structures. New market players are attracted by a higher margin in comparison to the markets of the developed countries. Eventually it leads to a competition strengthening and changes in the market structure.The article is dedicated to studying progressive instruments for forming and retaining client bases by banks for the purpose of determining the prospects of maintenance of competitive advantages over foreign companies.The study has resulted in the creation of a system of instruments of an efficient customer-centric strategy including not only the newest information technologies, but also the technologies of personal interaction.
In the conditions of international economic integration, the banking sphere of The Republic of Kazakhstan becomes more and more attractive for foreign financial structures. New market players are attracted by a higher margin in comparison to the markets of the developed countries. Eventually it leads to a competition strengthening and changes in the market structure.The article is dedicated to studying progressive instruments for forming and retaining client bases by banks for the purpose of determining the prospects of maintenance of competitive advantages over foreign companies.The study has resulted in the creation of a system of instruments of an efficient customer-centric strategy including not only the newest information technologies, but also the technologies of personal interaction. |
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| Publisher |
Creative Economy Publishers LLC
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| Contributor |
—
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| Date |
2014-12-28
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Отрецензированная статья |
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| Format |
application/pdf
text/html |
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| Identifier |
http://journals.creativeconomy.ru/index.php/gmfe/article/view/277
10.18334/gmfe.1.1.277 |
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| Source |
Global Markets and Financial Engineering; Том 1, № 1 (2014); 63-72
Global Markets and Financial Engineering; Том 1, № 1 (2014); 63-72 2412-978X 10.18334/gmfe.1.1 |
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| Language |
eng
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| Relation |
http://journals.creativeconomy.ru/index.php/gmfe/article/view/277/354
http://journals.creativeconomy.ru/index.php/gmfe/article/view/277/355 |
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| Rights |
© авторы / Creative Economy Publishers, 2014
http://creativecommons.org/licenses/by-nc-nd/4.0 |
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