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SME’s Enterprise Resource Planning Implementation, Competitive Advantage, and Marketing Performance

Journal of Entrepreneurship, Business and Economics

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Field Value
 
Title SME’s Enterprise Resource Planning Implementation, Competitive Advantage, and Marketing Performance
 
Creator Raharjo, Susilo Toto
-, Mudiantono
Surya Perdhana, Mirwan
 
Description Enterprise Resource Planning (ERP) is an integrated application software for widespread use in the organization. The aim of this study is to determine factors that affect the successful implementation of ERP in Small and Medium Enterprises (SMEs) in Central Java in order to build competitive ad-vantage and increase marketing performance. To test the 9 hypothesis, this study utilized data from 107 SMEs in Central Java. The results revealed that variable hardware and software selection have the greatest influence toward the successful implementation in Small and Medium Enterprises. It is suggested that SMEs should gain knowledge and solidify its business process reengineering before implementing ERP.
Research paper
Reference to this paper should be made as follows: Raharjo, S. T., Mudiantono, Perdhana, M. S. (2016). “SME’s Enterprise Resource Planning Implementation, Competitive Advantage, and Market-ing Performance: Finding from Central Java, Indonesia”, Journal of Entrepreneurship, Business and Economics, Vol. 4, No. 1, pp. 22–44.1
 
Publisher Scientificia
 
Date 2016-07-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://scientificia.com/index.php/JEBE/article/view/35
 
Source Journal of Entrepreneurship, Business and Economics; Vol 4 No 1 (2016); 22-44
2345-4695
 
Language eng
 
Relation http://scientificia.com/index.php/JEBE/article/view/35/36