Since 2014
The taking of marketing decisions in conditions of uncertainty and risk
The USV Annals of Economics and Public Administration
View Archive Info| Field | Value | |
| Title |
The taking of marketing decisions in conditions of uncertainty and risk
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| Creator |
Vladimir Grosu; The Academy of Economic Studies of Moldova
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| Description |
The choice of method of developing marketing decision alternatives and their evaluation depends significantly on the availability of initial information. The decision maker may not possess all the information or possess insufficiently precise information about external environmental conditions and their changes in the future. Such a situation is often observed in the case of macro-environment factors, but can also refer to the company's microenvironment. Given these circumstances, in different conditions there are applied different methods of affirmation and choice of decisions. The situation of certainty allows the use of deterministic methods and models, in the risk situation different probabilisticmethods are used, while the situation of uncertainty requires the application of other methods and assessments.
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| Publisher |
Editura Universitatii Ştefan cel Mare din Suceava
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| Contributor |
—
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| Date |
2011-09-09
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| Type |
—
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| Format |
application/pdf
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| Identifier |
http://www.seap.usv.ro/annals/ojs/index.php/annals/article/view/369
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| Source |
The USV Annals of Economics and Public Administration; Vol 11, No 1: June 2011; 75-80
The USV Annals of Economics and Public Administration; Vol 11, No 1: June 2011; 75-80 |
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| Language |
en
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