Since 2014
Integrated marketing communication in politics?
The USV Annals of Economics and Public Administration
View Archive Info| Field | Value | |
| Title |
Integrated marketing communication in politics?
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| Creator |
Ovidiu Aurel Ghiuţă; University Ştefan cel Mare Suceava
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| Description |
The current study has practical applicability in political domain and theoretical involvement at political marketing communication level. The type of the research is a qualitative one, using as survey methods scientific observation and documentary search. The aim of the research is to prove the applicability of marketing communication concept integrated in political marketing and global marketing communication. There are also exceptions, just analyzing the industry politics, in which integrated communication can’t be considered global communication. The subject of integrated marketing communication is relatively a new one in marketing (two decades), but its applicability in political domain and the specifications that assumes this application represents o new vision at European and worldwide level. This study clearly presents the differences between the integrated marketing communication and global marketing communication. In documentary research, the author used studies belonging to Anglo Saxons theoreticians and practitioners (Americans, Canadians, British) but also Europeans (French, Belgians, Romanians). The main reason is the fact that in marketing domain on extremely narrow scientific sections the visions belonging to these two main orientations arent he research analyses political events from United States of America, France and Romania. Due to this reason, we can affirm that the current study has not only a regional applicability but also a global one.
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| Publisher |
Editura Universitatii Ştefan cel Mare din Suceava
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| Contributor |
—
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| Date |
2009-12-18
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| Type |
—
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| Format |
application/pdf
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| Identifier |
http://www.seap.usv.ro/annals/ojs/index.php/annals/article/view/153
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| Source |
The USV Annals of Economics and Public Administration; Vol 9, No 1: June 2009; 88-93
The USV Annals of Economics and Public Administration; Vol 9, No 1: June 2009; 88-93 |
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| Language |
en
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